Storytelling & Explaining
I translate technical information and complex ideas into words, visuals and imagery your audience can understand and emotionally connect with.
Informational resources, such as booklets, fact sheets, manuals, plans
Communications & Brand
I work closely with you to clarify and define the purpose and intent of your brand and communication goals.
I integrate your brand across all your outputs, ensuring you are clearly and consistently represented so that your audience perceives you to be credible and reliable.
Brand strategy & communications planning, including development of key messages and detailed action plans to achieve business objectives
Website analysis, content strategies, UX & information architecture, including recommendations for simple changes and quick wins
One-on-one consultation & specialized advice, so you can apply communications and design principles to materials you create in-house
Business & Operations
I enable you to inspire your team/organization with a clear vision and direction while bringing ease and efficiency to day-to-day operations.
Strategic priority/goal setting & action planning, with infographics and timelines so everyone can understand the objectives
Corporate planning & reporting, including graphical identifiers to create clear linkages between activities, outcomes and goals
Operational systems, processes & training, including digital file management and documented standards that meet the needs of your team
Photo by Helene Cyr