Design Refresh & Modernization

I have helped multiple clients demonstrate relevancy and empathy for their audiences simply by refreshing the look and feel of their communications materials.

I will bring the design and content of your materials into alignment with your brand — whether these materials are for an internal or external audience, this consistency and alignment increases credibility and professionalism.

WHAT I DID (for two projects):

  • when providing administrative in-house support, I decided to apply the organization’s brand identity to internal posters
    • the new posters better reflected the brand’s look and feel
    • the new design also ensured that non-designers could easily update content within the poster template
  • when hired as an external contractor, I modernized the look and feel of, and wrote all content for, the organization’s annual report
    • the new structure and content more accurately reflected the human side of their work and told an engaging story
    • the new design increased clarity and readability, with more white space, a clear hierarchy of headings and fonts and the use of iconography and/or colour to show relationships and linkages

View the 2017 CRHC Annual Report (PDF)