I was part of a small team that helped create this organization’s corporate planning system — including a corporate plan, progress reports, budget updates and annual reports — all developed to align the organization’s activities with the strategic priorities set by its board of directors.
The systems, publications and infographics I developed served as the foundation for the organization’s work over a four-year term and were referenced regularly by leadership and management.
WHAT I DID:
- organized content around five themes, pulled from the organization’s mission statement, which set the stage for the next four years of reporting
- developed the structure and flow for multiple publications, including the corporate plan and annual reports, while sourcing, writing and copy editing content
- designed and laid out multiple documents, creating a congruous style across all of them with consistent use of colours and icons, ensuring they stood out as flagship documents within the brand
- developed multiple infographics, using visuals to explain complex relationships, timelines and concepts
- provided creative direction and oversight for original and sourced imagery
- worked with a team to communicate the plan to both internal and external audiences
- worked with an external contractor to print documents as needed